There's another company that sells pergolas that really has their act together. Baldwin Pergolas. Unfortunately, what would otherwise be a high degree of web-pergola-credibility is shot by their use of a garden gnome (not in just one, but two places) on the front page above the fold.
When we first started exploring the idea of a furnishings catalog on the high end, we visited the High Point Furniture Market in North Carolina (a year ago). The first vendor we talked to, a company that made high-quality patio furniture like this, told us they didn't want to be in any catalog that had garden gnomes in it. Garden Gnomes have since then become symbolic. (As in, "What do you think of carrying this?" "It's cool, but it might make people think garden gnome.")
I have, in fact, come to the conclusion that the only tasteful way to display a garden gnome, pergola or not, is the following:
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